Marketing Your Property
When selecting a Realtor, you place the responsibility of one of your largest assets onto that person. Here are a few things to consider before listing your home for sale.
Is this Realtor a marketing expert? In order to get the highest price for your home, you need a marketing expert that will be able to drive internet traffic and build interest in your property.
Team Sold by Franco, guarantees results. We will begin by implementing our marketing plan as outlined in our Listing appointment. Worried about the stress of Buying or Selling a Home? Not to worry. We will handle everything from tough negotiations, loan details, escrow, home inspections and all communication throughout the entire transaction. It is our goal to provide you the best service possible.
My aggressive marketing plans are specifically designed to maximize exposure of your property to potential buyers. I strategically target would-be buyers with a marketing plan that is unsurpassed in its reach, which increases your homes marketability and drives up the final sales price. It’s a simple fact that maximum exposure of your property will lead to your home selling expediently and for the best price. CONTACT ME to design a unique marketing plan for your property based on the following three campaigns:
Web and Social Media Campaign
The vast majority of buyers begin their search online, so this is where the marketing of your property begins. No matter where buyers are looking online, they will find your property. Your property will be listed and advertised on:
- Realtor.com
- Zillow
- Trulia
- Century21.com
- Homes.com
- HarmonHomes.com
- Craigslist
- and many other sites
Social media is one of the best advertising tools. However, very few real estate agents are effectively using social media in marketing properties. I will implement and execute a thorough social media strategy that promises maximum exposure for your property, including advertising on:
- YouTube
- Google+
- Pintrest
Additionally, your property will be featured on this site (one of the most advanced and user friendly real estate sites in the area) as well as having a custom blog posting that will feature your property online. What really differentiates my online marketing is the number of real buyer leads that I am able to generate for your property.
Buyer-Centric Campaign
A buyer-centric campaign is when we work together to enhance the positive qualities of your property and downplay any negatives to achieve the optimal buying atmosphere. We do this by focusing on the buyers and doing everything we can to make it easy for them to imagine themselves buying and living in your property. Furthermore, we use effective advertising techniques to create buyer attraction to your property, all while portraying your property in the best light. The following are some of the techniques we use:
- Professional Photo Shoot– Why do so many real estate agents take poor quality photographs? This question always stumps me, especially when listing photos are the single most important tool in the real estate advertising toolbox.
- “24/7 Open House”– By making sure your property has a virtual tour, floor-plan if available, 20+ professional quality photos and diagrams online, which are accessible to buyers any time, day or night, we allow buyers to visit your property 24/7.
- Customized printed marketing materials– Professional high quality property package (including listing sheets, postcards, flyers, etc) with full details and pictures. All mailed materials have a strong call to visit my website or call me so that I can personally make an appointment with them to see the property.
- Open Houses– I will hold traditional open houses with refreshments to allow easy access for buyers. I will also make sure to get feedback from all attendees. Additionally, all open house dates will be aggressively advertised through all web and social medial outlets noted above.
- Signage– Attractive custom designed signage at the property to drive phone calls and web traffic are key to capturing walk by/drive by traffic.
Agent Campaign
Attracting attention from other real estate agents is a key ingredient in my marketing platform. The vast majority of buyers today are working with a real estate agent to assist them in their purchase. Therefore, it is extremely important to ensure the maximum number of agents are aware of your property to capture their buyers. By utilizing my extensive network of agents throughout Southern California and using the following techniques, I am able to create a huge industry “buzz” for your property.
- MLS Listings– I do not just put your property into the MLS database by listing its characteristics. An often overlooked component of selling your home is a thorough property description, pictures, floor-plans, etc. A key component to selling your home starts with the information in the listing services and is a key aspect of my service. Please ask to view my portfolio of customer MLS listing write-ups! I urge you to do this with all agents you interview.
- Answering Phone & Email– This seems like a “given”, but unfortunately prompt responses through phone and email are not always the standard among real estate agents. This can seriously harm any efforts to sell your property, especially if another agent is trying to make an appointment to bring a buyer to your home. I am personally responsible for representing your property, and I do not take that job lightly. I make myself available to answer my phone and emails, and in the event I am on another appointment, I return messages immediately. I make sure that showing appointment request are immediately confirmed, and then I follow up with those agents after showing for any feedback or questions.
- Direct Mail & Email– I will diligently keep track of any and all agent or buyer inquiries, so that in the event of a price reduction or any other change that may occur, I can immediately notify all interested parties.
As you can see, my marketing strategy is thorough and unsurpassed in its reach. More importantly, this marketing strategy allows me to generate the greatest possible interest in your property. Ultimately, this will help me achieve a sale expediently and for the best price.
